The purpose of my project is to meet the need to look more stylish and stand out. In order to do this, even an ordinary accessory, like glasses, can be the right tool. Therefore, in collaboration with a design eyewear company in Turin, VANNI, I have developed several solutions that focus on taste, exclusivity, style, and attention to detail. Following the marketing strategy, I have opted for three strategies: The development of an app, different from the website, whose intuitive and elegant interface reflects the aesthetic of the brand in a refined way. the app will allow a better and enhanced interaction with customers; The creation of a totem for trade fairs, through which customers can take a test, catering to the needs of the distributors. Finally, the making of a brand book to enhance the company image, its stores, and the resources I have created.